Wednesday, November 26, 2014

Hypnosis Business Boot Camp by Jason Linett

Title: Hypnosis Business Boot Camp (HBBC)
Author: Jason Linett
Format: Online Course
Price: $495 (read to the end of the review for a promo code)
Rating: Excellent

For you hypno-students and newer hypnos out there, let me tell you a harsh reality:

In a survey of over 1300 working hypnos, fewer than one in three were actually seeing as many clients as they wanted. Over 60% of respondents were earning less than $1500 per year seeing clients.  
    
That information speaks to a harsh realization all professional clinical hypnotists have to make:

Being a good hypnotist is not enough. Unless you’re one of the few who goes to work at hypnosis center where someone else handles all the marketing, promotion, and booking—you have to become a solo entrepreneur. You have to get excited about business. And you have to educate yourself on how to succeed.

Now, there are a lot of practice building courses out there. Some are good, and some were written by people who had spare time because they didn’t have enough clients.

And then there’s the Hypnosis Business Boot Camp by Jason Linett. It is truly exceptional. Not only is Linett a great presenter, but he’s been there. He’s built his practice (which is now a multi-practitioner center) from the ground up, and he remembers what it was like to be hungry. He understands that the new hypno doesn’t have a piles of advertising cash lying around, so he focuses on no-cost to low-cost methods that definitely work. He also knows that time is precious, so he shares fantastic techniques for automating your marketing. His empathy for the struggling hypnotist and generosity with his knowledge both shine in the HBBC.

So what is it exactly? Well, even though it’s called a boot camp, Linett doesn’t yell like a drill sergeant or try to tear you down, but he is out to make you into a whole new person when it comes to your marketing and business management. It isn’t personal coaching, and it’s also not a step in a sales funnel. It’s quite simply a series of talks and resources that reveal the best techniques and approaches Linett has used to build a very successful practice.

Joining the HBBC grants you access to the boot camp website, which is jam-packed full of information that is nonetheless compiled in very clean, easily accessible ways. There’s over 25 hours of video. Don’t have enough time to watch that much video? You can do what I did, and download the whole thing as mp3s. (I listen during my commute.) Want to search for that little bit you need to review, or do you simply respond better to written material? Linett gives you the entire course transcribed on a 300+ page PDF.

Hypnosis schools take note: That’s how you deliver content!

What does that content cover? Phone strategies, lead generation, website construction and optimizing, automation, networking, campaigning, video marketing . . . the list could keep going. There’s even a bonus section full of useful forms, documents, and articles, plus a complete email campaign for smoking cessation, ready to cut and paste right into your own system. It’s quite possibly everything you need to know to have a great start on building your practice.

And it keeps growing: The website is dynamic, so Linett can (and does) add new content. As if that weren’t enough, membership also gets you invited to Linett’s very active Facebook forum, where he answers student questions and shares new insights almost daily.

To be honest, I’ve been reluctant to write this review, because it’s unseemly for a reviewer to gush. But there’s no way around it. This is hands-down the best hypnosis business course I've ever taken.

Now, I always find something to criticize—otherwise, you wouldn’t believe this is a real review, right?—and I did find one little thing to niggle at in Linett’s video presentations. While he’s very comfortable in front of the camera and has high production values, he hasn’t learned the habit of repeating questions from the audience so that those of us listening to his mic feed will know what the question was. So that’s a little confusing as we guess the question based on his answer.

That’s literally the only thing I can complain about.

After getting good training as a hypnotist, Linett’s HBBC is the next and best investment any budding (or experienced but struggling) hypno should make.

Now, I know, for a new hypnotist, a price tag of $495 might seem daunting—but let me tell you that when Linett first allowed me to access the beta version of HBBC, he was planning to price it in the $700 range.  The truth is, he could have simply taken his phone strategy, just one small portion of this course, and sold it as a stand-alone for that price. Instead, he decided to bring the price for this course down to $495, even though I’d say it’s at least a $3000 value.

And at my request, he’s gone one better for the readers of my blog. When you sign up, enter the promo code REVIEWS (in all caps) for 10% off.

Seriously, if you’re a struggling hypno, and you don’t have the cash to purchase this course, get a credit card and pay it off in small chunks over the next year. It’s worth it.

Full Disclosure: Jason Linett was kind enough to give me access to HBBC to facilitate this review. We’d never met before when he did that, so I was ready to say, “I don’t know this guy, and here’s what I think of his product.” However, through taking his course and joining his forum, I’ve come to regard Linett as a friend and mentor. However, rather than thinking that has biased my review, I think it speaks to the reasons I’ve given HBBC my highest recommendation. 

The links to this course are NOT affiliate links. I do not gain any financial advantage if you take this course.



Monday, November 10, 2014

Not a Review: Update on the Sound System Project

Back in July, I had a small crowdfunding campaign to raise funds I used to purchase components for a very affordable hypnosis office sound system I designed. Here's an update on that project:

I purchased a number of components, always looking for the least expensive options. As a result, some of the components I purchased were indeed worth the price--In other words, they were junk. So I've returned certain components and purchased better equipment. (In one case, the seller told me they'd had so many complaints about the product that they did not want me to return it, nor would they offer a replacement; instead, they issued a refund.)

I'm now down to one cord that remains untested. When I find an affordable option for it, the system will be complete, and I'll be able to publish a guide to creating a hypnosis office sound system on a shoe-string budget.

Though I went into the project recognizing that I would be sacrificing some quality, I'm actually quite pleased with what I've been able to assemble on a budget. It's actually as good as the $800 system I use with my clients, and readers should be able to assemble it for around $100.

So, stay tuned.